I think most of us have no clue how to use social media in a way that drives sales.
Most large companies too, they seem to see "activity" as the end goal.
I think consistent activity serves a function (it says to customers that we are a real, non-defunct business) but it is not the same as real marketing.
I strongly agree.
I think most of us have no clue how to use social media in a way that drives sales.
Most large companies too, they seem to see "activity" as the end goal.
I think consistent activity serves a function (it says to customers that we are a real, non-defunct business) but it is not the same as real marketing.